[basch]

Any time a company growth scheme is "get this product implemented in an emotional rush, so it replaces a specific process, in a way thats hard to reverse" without allowing time to plan, they are taking advantage of the consumer.

Or like the box.com model with a "install this behind your companies back, and once enough of you reach a critical mass where its painful to undo, they wont be able to ignore it anymore, and the ramifications will be their problem not yours."