Edit: it's run out of Washington University (St. Louis School of Medicine) so it's definitely neither a firm nor viral. Mods should change the title.
"Please use the original title, unless it is misleading or linkbait; don't editorialize."
https://news.ycombinator.com/newsguidelines.html
Not a firm, and not viral research either (that is just one consequence).
"Please use the original title, unless it is misleading or linkbait; don't editorialize."
https://news.ycombinator.com/newsguidelines.html