[elliekelly]

Can you elaborate? What are the other purposes?

[j-c-hewitt]

Kicking off any sellers for the specific products in the catalog not using Transparency, providing assurances to buyers that the products are authentic. Making money for Amazon because they charge a fee for every unit.

https://brandservices.amazon.com/transparency

(Not employed by Amazon, but work with many Amazon sellers, am an Amazon seller)