[asdff]

We live in a world where any 1 man startup thinks and their investors hope they will have 10k employees by year end. Therefore, if you are going to be burning money anyway, what's another line item on the monthly outflow if it means you don't have to spend 3 months hiring someone to toil in the server room and a couple months ordering and assembling your farm that might crash the day your startup gets linked on hacker news.

There are technical reasons for this, being able to handle sudden load, but mostly it's for ideological reasons. We aren't building companies, we are building stock pumps guised as the utopian future. If you are wondering what a blue chip company looks like in tech, they are the ones that own their own infrastructure.

Maybe there is a middle road for cash poor companies, where you keep latent demand in house for the sake of cost and sense, but have some sort of insurance policy with a cloud service to step in if demand surges.