[lambda]

Ha. So, they're saying that you can't use a URL shortener with analytics on a QR code? They're saying that their own system is more flexible than the URL, which anyone can put any dynamic service they want behind, rather than having to go through Microsoft? They think that you can't re-use a URL with a redirect for later campaigns?

Or maybe they're just lying through their teeth to try and sell a crappy proprietary product that will harm the entire mobile tag ecosystem for their own profit, or will fail like so many other attempts to control a market that they don't really understand just like PlaysForSure did, but probably causing some confusion and harm in the meantime.