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I went through this recently and have come out the other side with a successful new venture. It took some self reflection, humility and creativity to get here.

What did it for me was putting aside my ego and realizing that maybe my ideas weren’t the pinnacle of human thought. Up until this point I had been building what I wanted, believing that as an engineer I knew better than everyone else and therefore what they needed and should want. I think Silicon Valley and VCs have this problem in general and this is why most of them fail.

It wasn’t until I immersed myself into searching, networking and communicating, that I finally understood that there is a huge divide between what people need and what engineers think they need.

With that said, my suggestion would be to network with people outside of your normal circle and find someone or a business that is doing remarkably well without engineering or automation. Figure out how to pitch the bigger picture to them and co-opt them into a new venture. Their idea is already working with manual, redundant workflows. Imagine what you could do together to make the business scalable.

[throes_death]

Thanks for your advice. Your suggestion re: success businesses with manual, redundant workflows is great food for thought!