You say it's not, but it actually is. Many hospitality industries are allowing coronavirus related exceptions to their cancellation and refund policies.
That might benefit them in the short term but could hurt them in the long term if more cases break out because of contaminated customers and have to close the entire building down.
Mostly out of goodwill and fear of lawsuits, I think.
Smaller boutique hotels are probably less likely to allow coronavirus-related exceptions, because they're deprived of business as it is.