[jariel]

That's wonderful but:

a) The law states they cannot do this arbitrarily and most of us may not want them to do the 'free for rall'.

b) I doubt that the 'free for all' produces many benefits beyond targeted ads.

Seriously curious, what 'cool stuff' does Google do today that fundamentally relies on this 'free for all'?

Traffic information is probably one nice thing that requires the sharing of data. We could totally narrow the kinds of information shared, and on what basis, quite a lot with that one.

What else?