Thanks. We toyed with the idea of charging different prices based on age. The problems we encountered are.
1) difficult to verify age online
2) creates a weird step when registering [who asks for my age when I register for a site?]
3) impression it gives to older users.
We realize that this is standard practice in the insurance world (likelihood of a young person passing away is significantly lower than an older person) but we don’t think this is something we should be doing with an online service… What do you think? How can we make it better?
1) difficult to verify age online 2) creates a weird step when registering [who asks for my age when I register for a site?] 3) impression it gives to older users.
We realize that this is standard practice in the insurance world (likelihood of a young person passing away is significantly lower than an older person) but we don’t think this is something we should be doing with an online service… What do you think? How can we make it better?