[pitdesi]

Your title is confusing... Facetime for mac has just appeared, right? To say it's "now $0.99" doesn't make sense to me, unless I'm missing something.

But yes, why the hell are they charging for facetime at all?

[maguay]

My guess is it will be included with new Macs for free going forward, and only costs for existing Macs. Not sure, though, and doesn't seem to be a wise decision to charge for it in my opinion.

[thirtysixred]

Facetime "beta" was free.