[fjcero]

Agree completely with this. This is what I’m trying to understand, and perhaps put some extra effort on creating something that can debunk the fallacy of SEO.

As a developer I feel we have reached a point where this shouldn’t be considered a service anymore.

But the “why” remains

[bobblywobbles]

Well, part of the reason why I feel there are so many companies is because no one can _prove_ what's actually going on. So they spend a few months doing research and selling their knowledge as a service to clients - it would be the same thing you would do if you pursue this path. I don't see an issue with it, people sell what they know to others in all professions (now that I think about it more).