[NetMonkey]

And if all Apple wants is to have shiny games for their platform it is the perfect strategy.

We have an online platform that resells content which is how we make our living. Low margins means that we would take a loss on everything we sold through the App store since we cannot charge more in the Apple garden.

Combine that with having to learn a new platform or hire new developers, it's making a HTML(5) solution for mobile devices look much more interesting for us. It won't look and feel as nice, but at least it will be cheaper to develop, we will get presence on Android/WinPhone7 and we won't take a loss on every item sold.

I agree that for a game developer the Apple solution is pretty good - I wouldn't mind it myself. But when reselling content it's simply a much different proposition - and I'm pretty there are many other companies having the same considerations that we are.