[JacobAldridge]

I won't go into the specifics of the article, because there are people far more qualified than I - I did enjoy it.

There's a lesson here in marketing: can you predict which name will get more buzz, 'Breakup Notifier' or 'Friend Mail'?

There's another lesson in marketing - you sell the sizzle, not the steak, but if the steak is awful you won't sell very many for very long regardless of how sizz-tastic your marketing is.

I can't compare both these products - and I hope they're both solid.