[mech1234]

I think punishing or firing the employees is appropriate. It is often, but not always, also appropriate for those employees to have criminal punishments imposed on them.

I suppose you think that current norms for these punishments are too lax. It's not easy to tell what you actually believe though. If you want to tease out your own actual beliefs on this, look up some advertising fraud cases and find one that was punished too loosely, and find one that was punished too severely.