Hosted by Garry Tan, Cofounder of Posthaven where the Masterclass is hosted and Managing Partner at Initialized Capital, who also just happens to have Algolia in their portfolio. Go figure.
As a VC, marketing is part of the job. Perhaps the most important part of the job.
Getting LPs to invest in your fund encourages strong personal brand building.
Getting startups to want _you_ to invest versus others—and for many "great looking" deals (the ones you want), the company has options—requires strong personal brand building.
In the medium term incentives are less towards being good at helping companies.
You have to do enough good marketing to get founders to sign on the dotted line. After that, if they don't like you or are "bleh" on you, there's nothing they can do about it. What's done is done.
By the time you've fully deployed the capital in your fund (2–3 years, excluding reserves for follow-on), you're raising your next fund. That's _far_ too short of a time span to know what the results will be for Fund I.
What does it take?
Good marketing.
It's not a coincidence, then, that successful funds revolve around good, or at the very least incessant, self-marketers.
Garry has appeared numerous times on @VCBrags (and has, funnily enough, blocked them.)
For me, all I'm really trying to do is lift up stories and experiences that I think are superlative and noteworthy, with the hope that it helps more of those things exist.
This is helpful feedback for me in that if this feels too much like advertising, I'm not doing a good enough job there. Sorry about that.
Getting LPs to invest in your fund encourages strong personal brand building.
Getting startups to want _you_ to invest versus others—and for many "great looking" deals (the ones you want), the company has options—requires strong personal brand building.
In the medium term incentives are less towards being good at helping companies.
You have to do enough good marketing to get founders to sign on the dotted line. After that, if they don't like you or are "bleh" on you, there's nothing they can do about it. What's done is done.
By the time you've fully deployed the capital in your fund (2–3 years, excluding reserves for follow-on), you're raising your next fund. That's _far_ too short of a time span to know what the results will be for Fund I.
What does it take?
Good marketing.
It's not a coincidence, then, that successful funds revolve around good, or at the very least incessant, self-marketers.
Garry has appeared numerous times on @VCBrags (and has, funnily enough, blocked them.)