[kevinmannix]

One thing the company I currently work for has done is to use our "corporate blog" as a directory for technical employee's personal blogs. Many of our tech team members write blog posts on their own time about technical problems they're particularly interested in. Having our corporate blog (https://codeshare.getfreebird.com/) redirect to their personal blog allows our company to highlight our team's ability and provide interesting content, while the authors get a signal boost from having their content referenced from the company's technical blog.

We're a small technical team so I'm not sure how well this scales, but it's worked out well for us so far.