[marcinzm]

>But 40k is still unaffordable for a non small amount of people.

The average price of a new car in the US is $37k which gives Tesla access to half the new car market. Used car buyers are meaningless in the metrics as they make car companies no money. Tesla is far far from saturating that part of the market so there's little incentive for them to move to cheaper cars (and dilute the brand in the process). In fact, it's probably better economically for Tesla to let other brands make cheaper electrics, annoy customers due to shortcomings and then swoop in with a superior product down the line (having learned from the mistakes of other companies).