[bigiain]

I recall reading that part of the design was so that not only was it good at rejecting interference, but that it also caused little interference to other users of the spectrum.

If someone else's ISM radio is using a specific frequency (perhaps with CDMA or TDMA), a "chirp" that's spears over about a hundred kHz and -20db or so down in the noise is unlikely to bother them, but is quite useable/reliable for the LORA gear to detect.