[ericcholis]

The value, as I see it, in a native app for an ecommerce company lies in personalized push notifications (transactional and marketing). However, encouraging users to download an app solely for that purpose seems like an impossible task.

I'm of the mind that holistic "let the customer decide" approach is best. Have a very solid strategy for a PWA, native app, and your marketing/notification funnel. As long as the opportunity cost of developing and maintaining an app isn't prohibitive....

[JMTQp8lwXL]

The value proposition of downloading the app (in the ecommerce space) only makes sense if I'm regularly purchasing from you. And the only retailer that large might be Amazon. Anything else that's niche, I'm not buying all that frequently.