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by tenant 2292 days ago
All Mark has to do is reduce his price a little. People will then rationalise their decision to buy Mark's honey by telling themselves that if the price was the same they'd buy Barry's because they care about the bees.
2 comments

Exactly! Then they start a race to the bottom, take up debt, and spend on marketing until one goes bust! By then everyone is buying imported synthetic honey which is way cheaper anyway. Heil capitalism.
... so you're saying at the end of the day consumers got a better product that's ostensibly valuable and accessible?
They get a product which is worse, but in very non-obvious ways, and has some sort of negative environmental impact that is hard to identify until years later.
They get what they pay for. And here in my capitalist country, "good" honey seems to be selling just fine.
The biggest problem with modern capitalism is that you don't know if something is "good" before you buy it. The information asymmetry / obfuscation ensures that.
That's nonsense. Businesses offering bad products go out of business. Can't say the same for state owned industries.

Of course it is also up to you. You can always choose to buy from dodgy sellers to save a few bucks.

Brands exist for a reason, to guarantee a certain quality.

"imported synthetic honey" is not a better product.
Even if the prices were the same, the public doesn't give a shit how a company treats its workers. The whole premise is flawed.