[clouddrover]

The main driver for car companies to produce electric cars is not competition with anyone, it's the new stricter fleet emissions standards in the world's two biggest car markets: China and Europe. Car companies will market and sell electric cars in China and Europe in preference to other regions for the time being because of this.

There's no urgency for Toyota to produce electric cars because they've been making hybrids for a long time and they're already in a good position with the new emissions standards.