[tyfon]

I install firefox + ublock origin + https everywhere whenever I can weather it's friends, family or colleagues. After a bit of explanation they usually understand the matter. It's all about user education.

I have had zero "relapses" back to safari or chrome so far, they all seem to like browsing without ads and tracking.

[yummypaint]

Indeed. It only takes about 45 seconds to remove almost all ads from someone's online experience. Not getting ads on youtube is by itself a game changer for alot of people. Many people happily pay for blessings from monks and priests that take about the same time, except this actually improves lives in a concrete way and is free. Spread the gospel of FOSS