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by m463 2293 days ago
AT&T had advertisements that said "You Will"...

https://en.wikipedia.org/wiki/You_Will

I was always confused as to why they'd spend money on vaporware advertising, since I don't think they were responsible for doing any of the things.

4 comments

Bell Labs was responsible for much of the underlying technology, and these applications had been foreseen. But they were undoubtedly deluded about their ability to deliver those applications.
"Branding"

I get why they spent money on vaporware advertising.

But I don't get why there's no modern equivalent. No one seems to be making equivalent statements about technology that's 20-30 years away from today.

There are vague hints that AI and QC will somehow be awesome, but they're very light on specifics.

It's interesting how we got from the forward-looking 90s to the backward-looking 20s.

To be fair, many of those came to fruition over AT&T's network, until you hit your monthly data and FAX cap
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