[louisswiss]

OP here. Interesting, thanks for sharing!

I haven't read the book you mentioned, but have come across it a few times previously.

If you're wondering how the S4F course is different from this book (or other sales resources, such as Steli Efti's amazing content on early-stage sales), maybe this analogy will help:

Most sales resources are like programming tutorials - they'll teach you how to write a for loop, for example.

The S4F course, by comparison, doesn't teach you how to do sales prescriptively, so much as helps you debug how you're already doing sales reactively.

This is (in my experience after several iterations of the course) much more effective at helping you get sales results - as the real difficulty isn't in working out how to do sales, but instead in diagnosing what has gone wrong in the first place.

Happy to answer any questions (also about sales more generally).