Which historically-trusted media companies are claiming that the masks are "ineffective"? At the end of the day, it's a red herring, but I'm still curious.
But yes, many media companies are giving an appropriate message of either why there's little reason to wear a mask right now (little chance of random community spread today) or about the allocation of scarce masks to people who need them more.
And off the first page of duckduckgo: https://www.businessinsider.com/wuhan-coronavirus-face-masks...
https://time.com/5794729/coronavirus-face-masks/
https://nationalpost.com/news/world/how-to-avoid-coronavirus...
But yes, many media companies are giving an appropriate message of either why there's little reason to wear a mask right now (little chance of random community spread today) or about the allocation of scarce masks to people who need them more.