[waterhouse]

Well, if people's lives are at stake, why not pay more? ("Why not accept less?" It's the hospital's job to care for its patients—not to mention its workers.) I suspect the cost of one of the healthcare workers getting badly sick one week earlier is worth many times the cost of one box of masks.

If you offer the retail price, then that effectively covers the case of people who accidentally bought too much and would have otherwise wanted to return the masks (but were too lazy until now?). It doesn't incentivize anyone to make any forward-thinking stockpiles; their net profit would be zero, minus the transaction and storage costs.

[otterley]

Yup, you're right. And yet it doesn't matter because this is a moral issue, not an economic one. Not everything comes down to the cold, hard logic of economics and incentives - nor should it, for the sake of humanity.