[kevc]

As you say, the sheer number of choices can be overwhelming. This is why we have our brokers, who are experts on the nuances of health plans, recommend a few plans for each employee - we do the shopping for most employees, and the power users can pick for themselves if they like. Employees can always chat with us in-app as well.

If you work for a large employer, you have benefits professionals who spend all year thinking about this - we work with small employers who don't have these kinds of resources and are happy to offload it onto us.

[lotsofpulp]

It’s a great idea to help small employers! I know small employers that want to offer health insurance benefits to be able to compete with bigger employers, but don’t have the HR hours or budget to deal with COBRA and enrollment and non discrimination testing.

[kevc]

Thanks! If they are still looking to offer health benefits, we would love to speak with them.