[Smoosh]

Part of the problem with these new technologies is that every car company gives each capability a unique name. It takes considerable effort to untangle the meaning of all the manufacturer-specific names to determine whether Audi Active Lane Assist is the same as Lexus Lane Keeping Assist but not Mercedes Distronic Plus unless it's Mercedes Distronic Plus with Steering Assist.

[alphabettsy]

True, but I fear being more specific would lead to extremely long names that still wouldn’t matter to people who can’t be bothered to read the details or understand their vehicle.

Could the average person tell the difference if they just called one Lane Departure Prevention and the other Lane Departure Prevention with Centering or might people just assume they’re the same? Idk, maybe we should try it.

[coribuci]

> Part of the problem with these new technologies is that every car company gives each capability a unique name.

It's because of Mickey Mouse (copyright/patent law). Same like with "4x4" and "all wheel drive". They don't want to get sued by competitors. They also want to sound like clickbait.