[jmcc]

In addition to what csomar said, for a small business or someone looking to hire an independent contractor, I think many advertisers would consider $425 to be a huge difference. But, I think a lot of potential advertisers would consider $75 significant in the first place.

But for me, charging advertisers a significant fee is valuable to establish that they're serious about hiring. That's the rationale behind the fee structure on my site http://WheresTheRemote.com/ . To me, an advertiser paying a fee of something like 1x or 2x the hourly rate they're advertising (for an independent contractor or employee, respectively) is a token of their sincerity about wanting to hire and pay the rate they advertise, which the site requires them to include in the ad. Conversely, unwillingness to pay such a fee makes me concerned that they would just waste the time of the job seekers visiting my site and I don't want to publish the ad, since quality is an important goal for my project. Of course, having a decent amount of traffic would help establish the value proposition for advertisers to pay such a fee.