[bartread]

IQ points aren't really anything to do with it: I suspect most programmers, and certainly those who are average or better, could learn to be proficient with K if they invested the time.

The real issue is knowing your userbase.

Example: we have this in-house DSL that's been around for years and uses a symbolic representation not a million miles from K that we use for automating reports. The problem is it's a pain to onboard people who, whilst they're bright enough, aren't programmers and in any case have many other responsibilities to attend to. Giving them something more readable rather than arcane makes life easier for everyone.

And fundamentally we want to make it easy for everyone, not just the top quartile or the top 10%, to quickly crank out high quality automated reports across different market sectors, geos, etc., as well as to modify and maintain these reports into the future.