| Polarization is a measure of the assertiveness of an artist.. the degree to which they have executed an opinionated concept for a specific audience. A niche film should be as highly opinionated as possible, with the objective of both catering to your chosen market and excluding all others intentionally. For example, the musical act Prodigy do not do TV performances. This is a mainstream marketing method that does not appeal to their audience. By avoiding it, they increase their appeal to their true fans, while ignoring uninterested listeners. Likewise, the singer Adele does not perform at music festivals for the same reason. The ideal niche product would repel exactly half the critics and attract the other half. This would create a core of hardcore evangelists, a bigger group of fans, a big group of uninterested bystanders and a small group of haters. The haters and bystanders can mostly be ignored, making marketing super-efficient. Lack of polarization is a measure of beauty and popularity. Beauty is a measure of average-ness and normality. The most beautiful person in a given society is the one that looks the most an average of all the people. The most popular movie is the one that everyone can relate to.. the most profoundly average. Case in point.. the Shawshank Redemption. This is a movie that is consistently voted one of the best ever made, but it's highly rated because of its familiarity. It's a near flawless execution of common mythologies that everyone can relate to: fall from grace, redemption, justice, freedom and so on. Toy Story is another example. Pixar's entire methodology is to distill the world's archetypes and mythologies down into the "perfect" movie with every "i" dotted and every "t" crossed. The result is profoundly familiar, yet kept fresh with just enough plot twists and humour to keep it interesting. Niche movies are just popular movies for specific groups instead of a general audience. Polarization is a measure of how effectively they achieved the goal. |