[Robotbeat]

...which is why they're creating their own megaconstellation: to produce their own demand.

This has always been a conundrum for space launch: demand is, in the short term, very inelastic and the market is small, so if you reduce prices through reuse, you might actually reduce your own revenue if you're not careful. The way around it is to create your own demand.

Anyway, this new firm is an example of a new source of demand. This will provide additional launch volume.