Yup, and the old bridge will keep working locally, still has an open API, and there was an upgrade program when v2 was introduced, with a 33% discount. Four or so years ago.
They gave me a pretty good upgrade deal just a month ago: a new v2 router with a lightbulb for under $60 Canadian ($45 US, now). This was offered to me somewhere in the iOS app when I was checking for updates. It took a while to ship (came from Europe for some reason), but I consider it a good deal, and have no regrets about buying the v1 router when I got it. The old bulbs work with the new router, though not as smoothly as the new bulb.