[jnfr]

It'll always be a struggle but it's not something I'm actively pushing for anyone to do. If you're comfortable with it, great! If you're not, I think I'd be the last person to change your mind.

The company is definitely real, but anyone with at least a few hundred bucks can incorporate. Building trust is a non-trivial thing, and I try to do that by putting my name and reputation behind the product and blogging transparently about the journey.