[samatman]

Exactly. My mother is a dedicated coupon-clipper on a fixed income, and she would be delighted if a grocery store offered her a couple customized chances to save money every time she walked in.

Also, let's not ignore that the headline is backwards: Apps can send ads via notifications right now, what Apple has done is made it a separate permission, so that users can turn off ads and keep other notifications.

This is a strict improvement.