[saagarjha]

> Honestly, I don't think that there's a general expectation in the digital or brick-and-mortar world that when you buy something from a merchant the information related to that transaction is "your data" and they cannot use it.

It would be nice if it were, or that they promised that they wouldn't just hand it out to everyone.

> If it bothers you, though, it does really work to a) periodically reset your IDFA/AdID on your mobile device, and b) delete cookies on your browsers.

How does this help in this case?