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by JimDabell
2300 days ago
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> It's like email updates from online retailers. I unsubscribe from the majority of them, but I allow a couple of retailers I like to send me promotions. Notifications are for when you need to know about something immediately and it's okay to interrupt you for it. How many of these retailers do you want that from? What's the benefit for the end-user over an email? |
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In London the biggest private hire cab firm that isn't Uber is Addison Lee. They sometimes send out a notification along the lines of "It's the weekend, enjoy it with us: £5 off your next 4 trips". Perfect. In the past I've changed my plans around that sort of advertising.
In an email, I'd miss it. It's timely, context aware advertising from a brand I'm happy to use and hear from, particularly in that moment.
The key here is that I can opt out of them, not that they appear everywhere no matter what: I can tell companies if I want to hear more from them in this manner.