[amelius]

Then these apps would be removed from the app store, I suppose.

[fmajid]

Apple's enforcement of the app store rules is sporadic at best, specially the widespread abuse of notifications for marketing.

[rekoil]

But perhaps the reason they have been so lax in enforcing that particular rule is because they know they are doing it themselves in their own apps, and didn't want to attract lawsuits?

If so, now that they are introducing this new functionality they might start looking more carefully at notification system abuse.

[solarkraft]

They don't seem to concerned about lawsuits, considering the advantages their own apps get on the platform.

They seem to enforce the guidelines purely based on politics (whether the publisher has friends at Apple and how important the app is to the ecosystem).

I do wish they'd be legally bound to treat everyone the same way (EU?).

[a_imho]

It is wishful thinking. I can recall no case when someone said we should spam less ads or do it in a more respectful manner.

These apps could have been removed long ago, per the guidelines.

[untog]

It's tricky. Could you imagine if Apple removed Uber from the App Store? Users would be livid. And at Apple, not Uber, I suspect.

[netheril96]

Apple just needs to stop Uber from uploading new versions. Users won’t notice a thing, but Uber can’t have new features any more.