[tomsayer]

We don't really think of ourselves as an app (although we use an app to facilitate the service right now.) It's direct, personal support that provides the value; the app is the access mechanism.

We have plans to offer different access mechanisms in future to make this accessible to more people.

Our hope (and belief) is that all types of parents will appreciate having access to someone with expertise - how they access them can differ.

(That felt like a very odd way of responding but I hope it makes sense!)