This seems like a bad knee-jerk reaction, not a real solution.
My company also has a business portal. Can I take down domains that are similar to it as well? Or is this power just reserved for MegaCorp Inc. who can afford large legal teams? At what point does a company become large enough to warrant "protection" of domains similar to their own? Who makes that decision and is there any dispute process? Etc, etc...
So many questions and potential pitfalls surrounding this approach. I don't know if there's any better realistic "solution" than to let users ultimately be responsible for the domains they visit. Not much of a solution but I don't see any better options that are both realistic and helpful.
The big drawback of the process it that it doesn't work well for phishing attacks, where taking down one domain is of limited value. It's designed more for things like nissan.com
But the language on Facebook's press release implies that the names themselves are misleading. They don't mention the content.
I'm not disputing that the sites themselves are scammy/phishing, but what Facebook is saying here sounds like an overreach that amounts to "using Facebook trademarked names in a domain name is misleading and inherently untrustworthy".
So if you started a small consulting company helping people advertise or build a brand on Instagram, and your website was instagrambusinesshelp.com, Facebook has the right to say "not allowed"?
Do I also have the right to impose rules on other businesses naming conventions [1], or no because I'm not a $500B company?
[1] In a fair use context, not blatant copyright/trademark infringement or posing as the company in a phishing context.
There is no fair context for that under the law. The name is trademarked so unless you have approval from Facebook to use their trademark then using it is not legal. It's not that complicated.
Maybe domain names are treated differently from book titles, but I don't see why they should be. There certainly is fair use of trademarks in book titles if the use is descriptive, not likely to lead to confusion about who produced the book, and can't be effectively replaced with a more generic term. E.g. "That Popular Graphics Editor for Dummies" isn't a sensible substitute for "CorelDRAW! for Dummies".
My company also has a business portal. Can I take down domains that are similar to it as well? Or is this power just reserved for MegaCorp Inc. who can afford large legal teams? At what point does a company become large enough to warrant "protection" of domains similar to their own? Who makes that decision and is there any dispute process? Etc, etc...
So many questions and potential pitfalls surrounding this approach. I don't know if there's any better realistic "solution" than to let users ultimately be responsible for the domains they visit. Not much of a solution but I don't see any better options that are both realistic and helpful.