[e5india]

It's occurred to me for some time now that design has suffered from globalization in that while surely there is some good in the more rapid exchange of ideas, there has also been this hyper convergence in design where it all just kind of looks the same. Consider that in this particular domain, automobiles, you used to be able to clearly delineate design along national lines. There was a clear distinction in Italian design vs American, German, British, Swedish etc. But now?

The thing that bothers me the most about this minimalist trend is how pervasive it is. I quite like minimalism myself, but I feel like 40 years ago even within minimalism you would have expected to see some difference in execution across the globe.

Which brings me to how trendy the design field is in general. I don't think I've seen a field so uniformly go from one trend to the other and then defend it with such dogged bullshit. Who in God's name is fooled by the poetry? You're using the same design language and aesthetic as everyone else, the only thing creative is the nonsense you're writing to defend it. Why is a field full of 'creatives' so uniform in thought and expression? How many trends have we witnessed so far in web/graphic design? We've built all these powerful creative tools just so they can end up all making logos that look exactly the fucking same. Surely machine learning models can create a good percentage of the design we see today.