[xhroot]

Maybe they should have gone with a slight tweak of the 1963 version https://cdn.bmwblog.com/wp-content/uploads/2020/03/BMW_logo_... and scored retro-nostalgia points with the older crowd, too.

[rootusrootus]

Yikes. Putting it on the same page as the past logos just emphasizes how chintzy it looks.