[carterehsmith]

Interesting, I would like to know how you could turn quoted "17,000" screens into any amount of money that would matter to AOL - by buying MoviePhone.

Most of the money go to studios... theatre operators rely on popcorn and soda sales to survive. So what kind of money can Moviefone make here?

[astronautjones]

iirc it was advertising aol moviefone in the theaters

[carterehsmith]

Sure, but how much money could they make off of it? 17,000 theatres X some # of movie-goers per theatre per month, times 12 months a year, times $money a moviegoer would pay for moviefone ($1?) experience per go... looks like not much money, not for AOL.

[jagged-chisel]

That’s giving money to theaters. How does Moviefone make money buying ads?