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by mattmaroon
6565 days ago
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You're absolutely correct. I have a friend who works for a company that does nothing but launch franchise changes, and they've had a few monster scores. They do it in a few ways. One is by, as you mentioned, taking a pre-existing successful restaurant and using the name and some of the menu. Some times they will simply develop concepts (often 4 or 5 at a time) start one of each, and see what sticks. I've studied the restaurant industry quite a bit and can only think of a few chains that stumbled into it. |
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