[danmg]

They're pretending that this is the case as a form of guerilla marketing for ad tech.

"See how influential these ads can be! Someone in the GRU can pick the president by spending 100k on facebook ads."

It's self-serving like everything else these companies do. So they're willing to go in front of congress and do kabuki theater about how serious their position to influence people is and make guidelines---which they will undoubtedly ignore.