[zackmorris]

To me, the main source of the problem is that Google (and other search engines) began returning different results for different users:

https://www.theverge.com/2018/12/4/18124718/google-search-re...

So instead of returning a canonical list of the best results for a given subject, they use the copout that people want to see different things. IMHO this has led to problems like politicizing science to cover "both sides" when there is actually consensus. It's institutionalized ignorance.

I agree that search is primed for disruption though. The endgame for search is an artificial general intelligence (AGI) that acts as an oracle to answer any question put to it better than any human. Search is just a query over a very large search space, and is the basis for rational thought (or at least human memory). What we have today is more like a library of books where the user is forced to learn the categorization system and perform the librarian's job manually much of the time.