[mikorym]

I don't think the fact that KPMG ran it is necessarily the key thing here.

I have a perennial objection to the "Silicon Valley Way" where you try to build a scalable product or service and immediately look for funding (and later a buyer).

Normal companies just start. And try to be profitable quickly. I think this is probably the issue as well that Troy eventually found there. I think he should really be thinking: "What is my service and what is my product, and what is the 80-20 of where my product is worth the most."

And I don't mean dumb things like ads. I think he should be doing custom services for big companies that care about security.

[mikorym]

To give an example, he probably can help a lot of big companies just with their authentication policies. Accountants are ignorant about these things and maybe he could for example be asked about when to use a password and when to use some kind of token, how to setup access to EC2 or Azure virtual machines and things like that.

I know these in principle should be simple. But the man is a rock star and should be able to cut through a lot of the bureaucratic BS.

[dustinmoris]

> I don't think the fact that KPMG ran it is necessarily the key thing here

Agreed, and I also didn't mean to suggest that, but I am still surprised that Troy made of himself such a fool by hiring KPMG for really anything. He's a tiny one person business/sole trader, there is absolutely nothing which KPMG could do for him which another professional couldn't have done much more effective, cheaper and faster.

KPMG are most foremost sales people. They did what they are trained well to do, make him feel bigger than he is. "Why don't we introduce you to our <whatever we wanna rip you off with> team", "have a seat mr. hunt", "want a galss of this amazing champage whilst my sexy secretary calls for the big boss to talk to you?". LOL They totally got him. I'm sorry but that's really really foolish and I sort of lost a bit of respect for him there as soon as he mentioned KPMG ¯\_(ツ)_/¯