[snowwrestler]

I don’t think he actually wanted to sell HIBP. He was way more focused on providing detailed constraints for the future of how it should be run, than in listing its assets and how those might benefit the future owner.

I think what Troy actually wanted was resources and support and management for his vision of the future HIBP. That’s not usuallY what a sale is, and it sounds like he paid a lot to learn that lesson.

It seems to me like Troy treats HIBP as a mission, not a business, and in the US at least, a nonprofit would be an option to organize financial resources around a mission. As a private company, he could seek investment from like-minded folks with deep pockets, but that would likely come with external pressure to show a profit.