[pitnikola]

Thanks for the feedback. Yeah, it crossed our mind that some people familiar with 3D graphics term might get confused. I really hope that there are not too many people in our target audience familiar with it, though I might be wrong :)

[colinhowe]

If you're targeting developers then I suspect you'll find many of them have at least heard of the term raycasting from CS degrees at the least.

[pitnikola]

Fair enough! Hopefully it will not become a problem. In the end, it's just the name and we want to be defined by the product and its value rather than by the name itself.

As to why exactly we picked it: as ray casting is a way to instantly query information about closest objects, we thought it would be a good metaphor for instantly querying and accessing different third party services. Rays represent speed and focus.