It shows that subtracting a minus one is equivalent to adding a plus one. The one logical leap that isn't explicitly spelled out is that subtracting X is the same as adding (-1)X. But I'm pretty sure that's the definition of integer multiplication.
I see how it’s intuition for addition/subtraction but that doesn’t tell us much about multiplication. You’re asserting that negative one times X is itself negative which is in fact what the article is attempting to prove in the first place so by explicitly supposing that, your analogy isn’t useful.